Why is it important to have a website when creating my startup?

One of the most important steps when undertaking and carrying out a new business idea is to create and establish different communication channels so that users can create a link with the product or service you offer. These channels will help you build trust with your company and will allow you to reach the target audience you want.

Creating a website is essential to give visibility to your startup, as you can show users what you really do, you will gain credibility with your business and you will be more attractive to other companies in the sector. On the other hand, this domain will allow you to be available to your potential customers 24 hours a day and is key to promoting marketing practices such as SEO and advertising.

How can I create my own website?

• Use domain creation platforms: there are several platforms for creating websites such as Wix, WordPress.com, among others. These tools will allow you to easily create a website without the need for technical knowledge in programming and design.
  
  
• Hire a web designer: If you have the budget you could hire as Freelance to a web designer, which can be a very good option to ensure that your website has a professional design and is an effective page. A web designer can also help you create a visual identity for your brand and also help you to have a personalized site.

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• Use a CMS (Content Management System): HubSpot it is an excellent tool in which you can organize your content in the most optimal way. This platform will allow you to create a website from scratch and to manage your content in an easy and simple way.

When choosing one of the options presented, it is important that you evaluate the needs of your startup and your audience, in order to generate a website that looks professional and is effective in communicating the value proposition of your business.

Find out how much a web domain costs and why you need one.

How do I choose the right extension for my website?

1. Evaluate the purpose of your website: this may influence the domain extension selection. If your website is for a company, .com may be the best option since it is the most recognized extension worldwide. Whereas if your website is for a non-profit organization, .org may be the best option.

2. Your audience comes first: think about the people you are going to address. If your page is aimed at a professional audience, consider using generic extensions such as .com or .net. If your website is aimed at local users, a country top-level domain extension, such as .co, for Colombia may be the best option.

3. Check availability: Some domain extensions are more popular than others and can be harder to come by. If your first option isn't available, consider other similar options.

4. Don't forget about SEO: Running search engine optimization is important in order to attract more traffic to your website. Domain extensions such as .com and .net tend to be more effective when it comes to being found in search engines.

5. Branding: the choice of your domain is a key factor when it comes to creating an image around your brand. If your website is a personal brand, you can use an extension that is unique, while if it's an established brand, consider using a domain extension consistent with what your brand is.

Learn here how to create your own website.

Creating a website for your startup is crucial to building online presence, credibility and being competitive against companies that are part of your direct competition. In addition, you will be accessible to your potential customers and you will promote the digital marketing of your business. It is an important investment to succeed, as we currently live in the digital age.